Medium is the Message Essay Example | Topics and Well Written Essays - 250 words

Medium is the Message - Essay Example Electric speed has made known in the desert, savannah and bushes the lines of force operating from Western technology. Electric speeds cause prehistoric cultures to intermingle the dregs of the non-literate, the industrial marketeers with the cultures of the semiliterate and post-literate (McLuhan 20). This uprooting and outpouring with new information accompanied with endless new patterns of information results in mental breakdown of varying degrees. An increasing awareness in the effects of technology on the formation and manifestation of psychic has resulted in persons to lose of confidence in the right to assign guilt. According to ancient prehistoric societies, crime was solely pathetic. In our IQ testing, a great flood of misbegotten standards has been produced (McLuhan 19). This results in our individual testers assume that intelligence is displayed by uniform continuous habits. The typographic cultural bias eliminates the tactile and ear man. Typographic spell is a transforming power of media which causes progressive efficiency and simplification in any technology. This effect challenges the response of senses, but this is constantly ignored. Arnold Toynbee, for instance, imagines that it is the response of the opinions that is pertinent to the effects of media and technology in the society (McLuhan 27). The medium has, therefore, taken dominance, and is not only the bearer of the message, but the