Consumer Behaviour- Soft Drink Industry Essay Example for Free

Consumer Behaviour- Soft Drink Industry Essay Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have become the prominent players in the market. Soft drinks can be principally classified into carbonated and non-carbonated. Carbonated drinks include cola, lemon and orange flavors while non carbonated drinks principally comprise of mango flavor. The carbonated cola products constitute 60% of the soft drink market and three prominent brands in this category are Pepsi, Coca-Cola and Thums up. Thums up was a brand from Parle until Coca-Cola bought it in 1993 and tried to kill it to push its own brand. But the loyal customers of Thums up never let it die and the brand still is the leading brand in the Indian soft drink market. Company profile: The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company. The company’s best known product Coca-Cola was invented by John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892. Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 5 billion servings each day. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent. Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nations top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums. Up (the most trusted brand in India), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the country’s top international investors. By 2003, Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs.750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty-nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. Sanjiv Gupta, President and CEO of Coca-Cola India, joined Coke in 1997 as Vice President, Marketing and was instrumental to the company’s success in developing a brand relevant to the Indian consumer and in tapping India’s vast rural market potential. Following his marketing responsibilities, Gupta served as Head of Operations for Company-owned bottling operations and then as Deputy President. Product Range The product range of Coca-Cola includes beverages like: * Coca-Cola The parent brand of Coca-Cola Company, Coca-Cola has a truly remarkable heritage. The world’s favourite drink. * Thums Up Strong Cola taste. Thums Up is a leading sparkling soft drink and most trusted brand in Indian soft drink market. * Sprite A global leader in the lemon lime category, it is second largest sparkling beverage Brand in India. Sprite with it’s cut-thru perspective has managed to be a true teen icon. Sprite’s all about being true to yourself and living by the simple and honest code of your own instincts. No more†¦. no less. * Fanta Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles. * Limca Lime ‘n’ lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has remained unchallenged as the No. 1 Sparkling drink in the Cloudy lemon segment. * Minute Maid Pulpy Orange One of world’s largest juice drink brands. Eliminated 80% of the water in orange juice, forming a frozen concentrate that when reconstituted created orange juice. * Maaza Imagine the delicious fruit, Mango bottled. This is what Maaza is all about. Universally loved for its taste, color, thickness, Maaza is the mango lover’s first choice. * Kinley Mineral water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. * Georgia Introduced in 2004, the GEORGIA Gold range of Tea and Coffee beverages is the perfect solution for your office and restaurant needs. Product Information: Thums Up Background Thums Up is a carbonated soft drink (cola) popular and largest selling brand in India where its bold, red thumbs up logo is common. During the late 1970s, the American cola giant Coca-Cola abandoned operations in India rather than make a forced sale of 60% of their equity to an Indian company. Following this, the Parle brothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brands Limca (lime flavor) and Gold Spot (orange flavor). Thums Up was basically a cola drink, but the company never claimed it as such. The formula was just as closely guarded as the famous Coke formula. Thums Up enjoyed a near monopoly with a much stronger market share often overshadowing its other rivals like Coca-Cola’s Campa cola, Double seven and Dukes, but there were many small regional players who had their own market. It even withstood liquor giant United Breweries Group (makers of Kingfisher Beer) Mcdowells Crush, which was another Cola drink, and Double Cola. In 1990, when the Indian government opened the market to multinationals, Pepsi was the first to come in. Thums Up went up against the international giant for an intense onslaught with neither side giving any quarter. With Pepsi roping in major Indian movie stars like Juhi Chawla, to thwart the Indian brand, Thums Up increased its spending on Cricket sponsorship. Then the capacity went from 250ml to 300ml, aptly named MahaCola. This nickname gained popularity in smaller towns where people would ask for Maha Cola instead of Thums Up. The consumers were divided where some felt Pepsi’s mild taste was rather bland. In 1993 Coca-Cola re-entered India after a prolonged absence from 1977 to 1993. But Coca-Cola’s entry made things even more complicated and the fight became a three-way battle. That same year, in a move that baffled many, Parle sold out to Coke for a meager US$ 60 million (considering the market share it had). Now Coca-Cola’s, and Coke has a habit of killing brands in its portfolio that might overshadow it. Coca-Cola soon introduced its cola in cans which was all the rage in India, with Thums Up introduced alongside, albeit in minuscule numbers. Later Coca-Cola started pulling out the Thums Up brand which at that time still had more than 30% market share. Despite its strong overall equity, the brand Thums Up was losing its popularity among the core cola drinking age group of 12 to 25 year olds, partly due to nil advertising. Coca-Cola apparently did try to kill Thums Up, but soon realized that Pepsi would benefit more than Coke if Thums Up was withdrawn from the market. Instead, Coke decided to use Thums Up to attack Pepsi. The Coca-Cola Company by this time had about 60. 5% share of the Indian soft-drink market but much to its dismay found out that if it took out Thums Up, it would remain with only 28. 72% of the market (according to a report by NGO FinanceTrade in India), hence it once again dusted out the Thums Up brand and re-launched it targeting the 30 to 45 year olds. The brand was re-positioned as a â€Å"manly† drink, drawing on its strong taste qualities. Known to be a strong drink with more power packed into it than other colas, Thums Up kick-started an aggressive campaign directly attacking Pepsi’s TV ads, focusing on the strength of the drink hoping that the depiction of an â€Å"adult† drink would appeal to young consumers. â€Å"Grow up to Thums Up† was a successful campaign. The brand’s market share and equity soared. The brand was unshakeable and Coca-Cola’s declaration that Thums Up was India’s premier cola brand in terms of market share did not surprise many. Other campaigns from Thums Up build on its â€Å"strength† and its perception as a macho drink. Ads showing the Thums Up man, riding through the desert in search of a cantina that sells Thums Up rather than drink another cola, stuck in the minds of many Indians and caught the imagination of youngsters who want to be seen as men. 4 P’s of Marketing Mix for Thums Up. Product: Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. Beverage offered by the company in the size of: * SSRB (Standard size returnable bottle) * PET (600 ml, 1. 5 liter plastic bottle) * CANS (tin pack 330 ml) Price: Thums Up has adopted competition based pricing and so the prices are similar to that of other cola drinks. 1. Glass Bottles – 200ml, 300ml – Rs 12. 00 onwards 2. PET Bottles – 600ml, 1500ml, 2 ltrs, 2. 25 ltrs. – Rs 25. 00 onwards 3. Can – 330ml – Rs 35. 00 45. 00 4. Fountain – Customized – Rs 15. 00-35. 00 can go upto Rs 60. 00 in movie halls Company offers discount on prices or extra quantity of cold drink during festive seasons and winter seasons. Place: Thums Up has a strong distribution channel to make the product available in the market any time, and maintain optimum level of stock in the market. It covers the rural part also to increase the customer reach. The soft drink is made available at all the possible convenient locations to the customers – local area grocery shops, hotels, restaurants, movie halls, multiplexes, shopping malls, supermarkets vending machines, fountain outlets. Promotion: Thums Up has consistently built its sales promotion through various techniques like, blind taste tests, sponsoring exciting events and sports, conducting various contests (win a motor bike contest), etc. Also its ads are designed to create excitement and to communicate the macho personality of the brand. An ad campaign of Thums Up where Akshay Kumar (its brand ambassador since 2003) performs the extreme sport of ‘parkour’ to grab his bottle of Thums Up from a suggestively attractive lady. â€Å"Taste the Thunder† has been the most breakthrough communication campaign for the brand. It stands for masculinity that has constantly been redefined over the years. Competition Thums Up went from being the only cola in the cantina to facing competition from both Coca-Cola and Pepsi. Twenty-six years later it’s still a top cola in India and is one of the strongest brands in the country across categories. The brand name’s positive associations of victory, achievement and celebration are apparently merited as it continues to do well despite a challenging landscape. | | | | | Thums Up’s first competition came in the form of Campa Cola. There were allegations of aggressive exchanges between the two brands at street level but Thums Up (owned by Parle at the time) apparently won the battle both on the ground and in the consumer’s mind. Campa Cola discontinued in 2000 (only to re-emerge as less of a challenger in 2002 from Pure Drinks New Delhi). For a short while Thums Up’s strong taste enjoyed success across the country with scarcely any competition; the brand reigned supreme in the cola market. Currently Thums Up is facing competition from lots of brands coming in the soft drink industry and still it has maintained its top position in the minds of Indian consumers. Today, an Indian consumer sees Thums Up as a unique brand personality which no other brand has acquired in the soft drink industry. | | Conclusion| Thums Up is amongst the oldest domestic brands in soft drinks industry in India and it is the most popular and trusted brands in India. Thums Up enjoyed a near monopoly in India with a much stronger market share till 1990s. But with the advent of Pepsi (1992) and Coca Cola (1993), Thums Up started facing stiff competition. In 1993, Parle sold out to Coke and Thums Up became the brand of Coca-Cola Company. Though Coca-Cola tried to kill Thums-Up to build its own brand, it sooner realized the importance of Thums Up to survive in the Indian market to beat its core competitor Pepsi. Today Thums Up has grown its image from just a soft drink to a lot more for Indian consumers. It has established itself as a distinguished brand with strong taste and which communicates maturity, daring and excitement to its consumers. Thums Up has consistently maintained honesty and trust with its consumers and that’s why it is still the number one cola brand in the country.

Essays --

Holiday Hazards: Overcrowded Warehouses Stuffed With Presents! In 2012, Amazon was selling 306 items every SECOND during the holiday rush. As more and more people shop the Internet for the next best deal, remember the method behind the madness. All these goods come from warehouses. It can be tempting to crowd out the aisles in the warehouse to up the sales ability and logistics of your company. Think Twice – OSHA doesn’t care about soaring sales, safety is especially significant during this busy time of year. Safety issues can arise at any time, but since Americans spend the most money around the holidays, conducting self-inspections and keeping notes on what went well and what went wrong can give insight for improved logistics and safety in the New Year. However you organize, a clear plan should be in place for optimal functionality with minimal interruption for the product to get from storage to the loading dock – and safely. Here are a few items to consider this season: †¢ Keep Forklift Traffic and Pedestrian Traffic Separate. Have clearly marked paths for pedestrians...

Double Standard in Marquez’ Chronicle of a Death Foretold Essay

In Columbian society portrayed in the novel Chronicles of a Death Foretold by Gabriel Marquez, there is a significant double standard regarding gender roles. They live in a world where women have to adhere to extreme societal and cultural expectations. Men are encouraged to be experienced in the bedroom for their wedding night but if a woman is not a virgin, she is deemed unfit to marry. Women cannot move up in the social world if they are not married. They are taught to cook and clean and if they wish to move up in class they must marry a man of higher social standards. Women are taught when they are brought up that â€Å"love can be learned† (page 35) and that they must marry whoever impresses their family while men can choose whoever they want. If Angela does not follow these rules she will be an outcast from society and will never have the hopes of moving up in class. When she doesn’t adhere to the image of a â€Å"perfect women† Santiago Nasar is killed in the name of her honour. The result of these double standards leads directly to the death of Santiago Nasar in Chronicles of A Death Foretold. The idea that for women, love is something that can be taught and they are â€Å"brought up to suffer† while men can choose whomever they would like especially if they charm their family is a significant unjust double standard that results in the death of Santiago Nasar. Santiago was murdered for supposedly taking Angela’s virginity. This was cause for his death because not being a virgin deemed you unfit to be married and soiled or impure, she was garbage if she wasn’t a virgin. When Angela’s future husband found out she wasn’t a virgin he returned her to her family, honour destroyed. Her two brothers took action into their own hands and when Santiago was named as the man who took her virginity he was murdered by the Vicario twins. This is effect of the double standard because Angela did not want to marry Bayardo San Roman but he had charmed his way in by impressing her family. â€Å"Bayardo San Roman hadn’t even tried to court her but had bewitched her family with his charm. † (Page 34). If women had the power to choose who they wanted to marry, as men do, Angela never would have been pressured into marrying Bayardo. She did not love him. â€Å"Angela Vicario only hinted at the inconvenience of a lack of love, but her mother demolished it with a single phrase: Love can be learned too. † (Page 35) If Angela was never going to marry Bayardo he would not have returned her for not being a virgin and she would not have named Santiago as the man who took her virginity and the twins never would have taken the matter into their own hands and committed the murder. If the double standard didn’t exist in their culture Angela would have had the power to say she did not want to marry Bayardo and Santiago would still be alive. Another sexist double standard that exists in the community is the idea that the only way women can make a life for themselves is if they get married. It is impossible for them to move up in class unless they marry a man who has a higher social standing than they do, while men only need to be born into positive circumstances. The perfect woman would be one who could cook, clean and be a mother. She would have to be pure (stay a virgin till her wedding night) and obey what her husband says. Angela says,†The brothers were brought up to be men. The girls were brought up to be married. They knew how to do screen embroidery, sew by machine, weave bone lace, wash and iron, make artificial flowers and fancy candy, and write engagement announcements†¦ my mother thought there were no better-reared daughters. ‘They’re perfect,’ she was frequently heard to say. ‘Any man will be happy with them because they’ve been raised to suffer. (Page 34). The perfect man is one who has experience in the bedroom, looks, money and has fulfilled societal expectations. The stress on women to get married in order to succeed in the society is very strong. If women had the same expectations as men being married would not be as much of an obligation. If they had a chance to succeed on their own finding a man to marry would not be a priority. This double standard leads to Santiago’s death because of the pressure to be the perfect woman in order to get married and advance in life. If there was no such double standard they would have never been married and Santiago would have not been murdered by Angela’s brothers. The final double standard in Chronicles of a Death Foretold the lack of experience women are expected to have in the bedroom versus the amount men are expected to have. In their society women must be pure and have their virginity until the night of their wedding. â€Å"No one would have thought, nor did anyone say, that Angela Vicario wasn’t a virgin. She hadn’t known any previous fiance and she’d grown up along with her sisters under the rigor of a mother of iron. Even when it was less than two months before she would be married, Pura Vicario wouldn’t let her go out alone with Bayardo San Roman to see the house where they were going to live, but she and the blind father accompanied her to watch over her honour. † (Page 37). The idea of the importance of virginity is almost being mocked by Marquez, it is so important to protect her virginity that her blind father must accompany her and â€Å"watch over her† is absurd. Women must have chaperones at all time while men are encouraged to be experienced. The reason Santiago Nasar is killed was to avenge Angela’s honour when she accuses Santiago for taking her virginity after she is deemed unfit to marry by her fiance. If this one sided prejudice did not exist and it was not a necessity for Angela to be a virgin (as it is not necessary for the man to be a virgin) Angela would not have been returned and need her honour to be avenged. The double standard in this novel is clearly unjust and absurd. Women are pressured into being married to people who they do not love in order to move up in the social classes. Instead of being courted, the man impresses the woman’s family and the woman is taught they must learn to love and grow up to suffer. The idea of virginity is extremely one sided as women need to be virgins and men need to be experienced. If any of these double standards regarding sexuality did not exist in their culture Santiago Nasar would not have been murdered.

Literature Review And Data Analysis - 1785 Words

Literature Review and Data Analysis Teacher-Student Interactions The essence of this project is grounded in the understanding of the student-teacher relationship. In examining current literature that relates to this focus, there are evident themes that arise from the research. This research project will attempt to interpret the influence gender has on the student-teacher relationship by analyzing teacher-student interactions, classroom participation, and discipline. Some researchers suggest that the way a teacher is perceived during the first encounter with students resembles future classroom interactions as perceived by students. For example, Sadker (1993) examined the teacher-student interactions in relation to teacher and student gender. He found that male and female teachers tend to initiate interactions with male students more than female students. The study brings to light a possible disengagement of the female student body with their teachers, especially the male teacher, not only due to the lack of mal e teachers in their educational history, but also due to the tendency of the teacher, male and female, to initiate more interactions with male students rather than female students. These interactions can be detrimental to not only the student’s relationships with their male teachers, but also to their educational experience and future relationships with teachers of the male gender. The student-teacher relationship has a significant influence onShow MoreRelatedThe Effect Of Pay Level On Job Performance Of Call Center Employees Essay858 Words   |  4 Pagespresents the outline of the research project, including the different sections and summary descriptions of the information contained in each section. Overall, the research comprises six different sections. These include the introduction, literature review, analysis approach, results, discussion, and conclusion. It is important that these sections are well knit to ensure a logical flow of ideas and clarity in the presenta tion of the research report. The following section shows the research outline.Read MoreEssay On Gender Differences In Major Selection781 Words   |  4 PagesThis approach by looking into the data in detail would give a suggestion for further researches. On the other hand, Mann et al. (2012) used the various sources of data to maximum the time length, which provided an overview of the field. Conclusion In this assignment, I critically evaluated two research papers in terms of literature reviews and methodology. The first focus of the critique is the literature review. Morgan et al. (2012) reviewed research literature while Mann et al. (2012) engaged inRead MoreSample Research Paper1642 Words   |  7 Pagesfollowing participation in the program. II. Review of the Literature This section will review published research related to the purpose and objectives described above. It should be noted that references may be found throughout the proposal, but it is preferable for most of the literature review to be reported in this section. A review of the literature should also relate to the hypotheses, definition and operationalization of variables, methodology and data analysis that follow. It should summarize theRead MoreThe Project Is Fine Tuning Work Done From Previous Course Work?1215 Words   |  5 Pagesproject. Literature Review: The literature review is a significant section of the capstone project. This section requires significant work and research. It is important to recognize that the literature review is not a book report, or an abstract of literature that was read for the project (Maryville University, 2012). Rather, the literature review is designed to illuminate the reader on the types of literature that were considered for the writing of the project. Also, the review should captureRead MoreA Research Study On Choosing A Topic Essay1213 Words   |  5 Pagesby the development of a research question. The question forms the statement that serves as the research topic. The topic, which is the focus of the study, provides keywords for the next stage of research, that is, the literature review. Reviewing Literature A review of the literature provides more detailed information on the chosen topic. Its purpose is to give the researcher knowledge that will form the foundation for his or her study and therefore, the information must be related to the topic. NotRead MoreAnalysis Of Anne Beaufort s Words, A Better, Product1599 Words   |  7 Pagesand collection and analysis of qualitative data. Over the semester, I was tasked with completing several pieces of writing that would demonstrate my progress in understanding of the above mentioned topics. In order to achieve this understanding, I was to review literature from respected writing scholars, namely Beaufort, Bazerman, Gee, Johns, Swales and Merriam. The literature was used to create analytical texts. These texts were to demonstrate my understanding of the literature, as well as showcaseRead MoreThe Psychological Impact Of Bullying1366 Words   |  6 Pagesimpact of bullying on students’ academic performance at the J.P Eustace Secondar y School. The research questions were later used to determine our methodology and to guide the analysis of our findings and when reporting. After compiling the aforementioned for our research we devised a design to collect and analyse the data that we were going to collect. We decided to use both questionnaires and interviews. The questionnaires were constructed at Form Four vocabulary level and lower to ensure thatRead MoreAnalysis Of The Article Missed Nursing Care 1222 Words   |  5 Pagesthe nursing staff has omitted care (Polit, Beck, 2008). The problem statement is clearly and directly stated. The methods used in collecting information have been mentioned in a separate section where they are stated clearly. Lack of the current literature on the subject and the challenges facing health care sector in providing nursing care is an opportunity for anyone to conduct such study. The method that was used in interviewing the target group is consistent with the naturalistic paradigm of qualitativeRead MoreEvaluation Approach And Methodological Framework1554 Words   |  7 Pagesqualitative and marginally quantitative m ethods to collect data, because the action plan is still in implementation phase and has not produced its outputs. Different methods will be used in order to gather data about different aspects of the evaluation. Below table summarizes the methods to be used in the evaluation: Evaluation subject Methods to be employed Coherence between the action plan and other policy documents of the European Union Document review Cohesiveness and adequacy of proposed actions forRead MoreResearch Methodology On Agile Project Management1734 Words   |  7 Pagesin completing this dissertation. This chapter starts out by describing the initial research and literature review that was performed and then further describe with relevant research methodology. A research method is being selected and explained. A sample of questionnaire and interview questions can be obtained in Appendix. 3.2 Prestudy and Approach ( Literature Review ) The purpose of literature review in this dissertation is to provide knowledge to sponsor on what benefits and possibilities that

Area of Study Guidelines for Business Management and...

I will pursue a Bachelor’s Degree of Science in Business Management and Economics with a concentration in Accounting. Completion of these studies at Empire State College will allow me to achieve my personal and professional goals without compromising my life’s responsibilities. The goals that I have planned for myself are quite common. The main goal is to achieve the self-confidence and self-satisfaction derived from becoming an educated individual with increased knowledge and abilities. Educationally, I wish to build upon my past experiences and capabilities. Professionally, I hope to work in my current career and obtain additional skills related to accounting. The ultimate purpose for my return to college is to gain more knowledge and†¦show more content†¦I increased my knowledge in a variety of subjects and greatly enhanced my vocabulary skills. Researching subject matter allowed me to go beyond the surface of the material and grasp the meaning of the text. Lastly, writing the material based on my level of thinking and theory was a challenge. It has been thirty years since I attended Wayne Community College and received my Associates Degree. I found Accounting to be fascinating and my grades reflected the fact that I was very good at reconciling spreadsheets. I noticed that I enjoyed working with numbers, debits and credits. When I worked in retail and grocery stores, I was never intimidated by cash registers and when it came to counting monies. I knew then that Accounting would be my main focus in business in the world of business. Just recently while attending Erie Community College, I found Macroeconomics and Microeconomics t o be fairly challenging. I learned much about the business world, how they manage grafts, and how demand and supply play a great role in the scheme of things. Public Speaking was very interesting. I took that course previously and noticed that my skills had greatly improved. Again I was able to research and choose subject matter that would allow me to speak fluently and comfortably in front of people. World Literature was also interesting and as with the other courses taken this past semester at ECC, they all allowed me to do a large amount of research and gainShow MoreRelatedCorporate Social Responsibility And Human Resource Management1474 Words   |  6 Pages Corporate social responsibility (CSR) and human resource management (HRM) continue to show increases in commonality within business operations. The need for CSR to be structured and organized within businesses is gaining attention from top managers (Carroll Shabana 2010) who want to decrease overall costs. CSR has both in ternal and external factors that contribute to the success of a business; internal: skills and education, human rights, labor rights, workplace health and safety, due diligenceRead MoreBusiness Strategy : The Co Creation Model1688 Words   |  7 PagesBusiness strategy: The â€Å"Co-creation Model† Corporate social responsibility (CSR) and human resource management (HRM) continue to show increases in commonality within business operations. The need for CSR to be structured and organized within businesses is gaining attention from top managers (Carroll Shabana 2010) who want to decrease overall costs. CSR has both internal and external factors that contribute to the success of a business; internal: skills and education, human rights, labor rightsRead MoreThe Factors That Affect Business1644 Words   |  7 Pagesper the situation and provide new literature for the undertaking study. Scope of this study will assist several business operators to recognize the factors that affect their business and allow them to be a part of the study and providing basic information. In current time period new entrepreneur are not much aware about the business external environment and also not know how to design business strategies by considering all business environmental dimensions. It is also clear that most of the employeeRead MoreThe Sustainability Strategy of Virgin Groups Corporate1497 Words   |  6 Pagessociety in general have combined to make sustainability a mainstream issue. â€Å"The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs.† (G3.1 Guidelines, 2011, p4) This study report on a survey of the Virgin Groups sustainability report that summarize the Virgin companies’ sustainability strategy, evaluating the sustainability report based on the Global Reporting Initiative (GRI) principle, to comment performanceRead MoreFostering Emotional and Social Intelligence in Organizations1410 Words   |  6 Pagesbroadly arranged into clusters of two different aspects. The interpersonal cluster i.e., Social awareness and relationship management have been redefined as Social intelligence competencies and the intrapersonal clusters i.e., self-awareness and self-management have been termed as Emotional intelligence competencies. Thus the term ESI helps differentiate between intrapersonal management of emotions and behaviour arising out of it as well as the formulation of behaviour in navigating the social environmentRead MoreAccountability Is An Essential Ingredient Of Corporate Governance1242 Words   |  5 Pagesaccountability are often interre lated in organizations and provides a focus for business practices that promote fairness, ethical behavior, and transparency. The framework often provides information for how a company interacts with other businesses via contractual agreements, procedures for reconcile conflicts or disagreements among stakeholders, and the development of a checks-and-balance system among managers, employees, and business departments. Defining Corporate Governance Corporate governance is definedRead MoreHow The Management Teams Should Be Given Power Limitations On Their Decision Choices For Their Employees1498 Words   |  6 Pagesfive philosophical principles to determine how the management teams should be given power limitations on their decision choices for their employees. Economic Analysis for Managers Managers must perform an economic analysis of the industry to confirm how HR departments are operated with the competitions companies. The writer reviewed an article by Schmidt that provided data on the courier service industry. The data will be used to review the economic growth of the industry and its impact on the selectedRead MoreProject Report on: Strategic Planning, Financing and Implementing a Preliminary Implemantation1590 Words   |  7 Pagesreport we are explaining about the project strategic plan, analysis, appraisal, finance and preliminary implementation for initial 03 years. Also, we will study all phases of project like - project planning, project analysis, project initiation, project implementation, and project result. Every stage is vital to make a project success. The major areas of the project reports are defined below: Project planning and analysis: 1. ANALYSIS We are about to create a new Project activity plan for ECI.Read MoreThe Impact Of Internal Controls On Tertiary Institution s Financial Performance1510 Words   |  7 Pagescontrols on tertiary institution’s Financial Performance: Background of the study Internal controls refer to different measures employed by organizations so as to ensure attainment of the entity’s objective, goals and missions. With the aim of reducing wastes, theft or the misuse of organization resources specifically funds, different policies and procedures are enforced on the transactions to ensure appropriate transactions management. These provide the necessary step to allowing controls into the resourceRead MoreTips For Preventing Food Poisoning906 Words   |  4 Pages); ï  ¬ Suitable temperature for food storage and cooking (below 5 and above 60); ï  ¬ Handling of equipment; The food safety guidelines apply to the whole restaurant. 5 strengths including: 1. Keeping hygiene factors; 2. Avoiding food poisoning; 3. Foods can be store in a proper and tidy way; 4. Foods can be stored for longer time; 5. Easier for new staffs to follow as guidelines were set 5 weakness including: 1. The process is going to be more complicated; 2. Higher the costs in handling the food

I Use One Person From My Internship - 901 Words

I administer 3 tests, one of which was AD8, VAMC SLUMS, and MMSE. I used two of my family members as volunteers and I used one person from my internship. Starting with the AD8 test, the score was 5 which indicate that this person is likely to have cognitive impairment present. This person is an eight year old woman. Who stays in a senior building in Maywood, IL, alone, single, has 1 child, African-American, middle-class. She’s hard of hearing, I had to repeat the questions more than once, and she couldn’t see from far distances. She was not very focus on the test, She was dazing off and then coming back asking me to repeat the question. I addressed these issues by sitting right in front of her, making sure I pronounced every word clearly, I handed the her a blank copy of the test (follow along), and I asked if we could sit a quiet place during the assessment (pay attention better). After the test was over I asked how she felt after the test. She responded that she feel that something is wrong with her mind. And she said she has indeed been forgetting a lot of things lately. I asked has there been a change in her medication within the past year. If so some medication can affect the brain function. And she said she will talk to her doctor about the medication and side effects. Giving this test made me feel good because she actually took the time out to let me test her cognitive ability. I thought it was easy and hard at the same time because she was not focusing in theShow MoreRelatedFirst, I Will Be Explaining My Management Style. Even After1406 Words   |  6 PagesFirst, I will be explaining my management style. Even after discussing management styles, I am still not sure where I fall. I took several quizzes, but would get a different answer each time. Personally, I believe I usually settle between the authoritative and pacesetting management styles. I have high standards, but I am open to letting others find better way to complete a task. If th ey fail, I will take over and do the task myself, or let someone I find more knowledgable do it. I usually work byRead MoreImportance Of Academic Success1064 Words   |  5 Pagescan be measured in a number of different ways by each individual person. To me, success means that I have accomplished all of the goals that I have set for myself when doing something I believe is important. One of my current goals it to become a student at Endicott in the Hospitality Management Program. I want to graduate with a degree in this field. The academics at Endicott will help me be successful in this field. Also, I believe that in order to become successful you need to have a goodRead MorePersonal Statement : Griffin Communications Group1655 Words   |  7 PagesAcknowledgement First I would like to thank Griffin Communications Group, CEO Gwen Griffin and all the extended staff for allowing me to be part of their team for the fall semester. For me it was a unique experience to be part of an organization such as Griffin and to gain experience not only as a public relations intern but also awakening my knowledge in the space industry. With their patience and openness they created an enjoyable working environment. We experienced great things together and theyRead MoreMy Experience At The Internship1178 Words   |  5 Pagessummarize this wonderful experience I had over the summer. This internship has equipped me with skills that will be useful for a lifetime. My experience is summarized in the following categories: Choice of experience: After hearing about this experience from one of my professor in a class during my freshmen year, I knew this was something I would love doing. And soon after, I was part of the student fellowship colloquium that then leads up to the Internship. This experience gave me an opportunityRead MoreMy Internship At Asante Ashland Community Hospital1298 Words   |  6 PagesI decided to do my practicum at the ASANTE Ashland Community Hospital. My site supervisor is Dawn Dille, who is the volunteering coordinator there. I chose ASANTE Ashland Community Hospital as part of my practicum experience because I am interested in becoming a nurse one day. I like what ASANTE stands for and how community orientated they are. I also had previous volunteering experience there. The location is easy for me to commute back and forth between school and work. I. The five initialRead MoreThe Case For Intern As Oracle And Sql Developer1614 Words   |  7 Pagesfor the position of Intern as Oracle PL/SQL Developer. THE COMPANY The Company I m working with is Sriven Technologies, located in Virginia. It is a leading information technology development and consulting firm serving clients throughout the United States. VISION OF SRIVEN TECHNOLOGIES The company key success is to provide deep domain expertise in technology solutions that differentiates our firm. The company use small, expert project teams that deliver high-value, measurable results by workingRead MoreIntern At Anslow Bryant Construction1330 Words   |  6 Pagesto summarize my experiences as an intern at Anslow Bryant Construction, Ltd. I will discuss the internship orientation and preparation, activities and experiences, and the application of technology. I will continue on to the energy and environmental awareness, and sustainable construction, and communication shill enhancement. I will conclude this report with legal and ethical issue awareness, lessons learned, and the overall assessment and recommendations of the internship. Internship OrientationRead MoreCriminal Justice Internship At The Yale Child Abuse Programs1640 Words   |  7 PagesValentino). I completed my criminal justice internship at the Yale Child Abuse Programs Department of Pediatrics, in New Haven Connecticut. My internship with the Child Abuse Programs was such an eye opening experience. I not only got to learn about my field of study, but this internship has also aloud me to discover a lot about myself as a person as well. When I walked into the Yale building on my first day as an intern, I did not know what to expect, and I certainly had no idea that my time thereRead MoreMy Internship At The University Of Mobile Essay880 Words   |  4 PagesDuring my internship at the University of Mobile, I have grown as a person – not only on a personal level but on a professional level as well. My experience at the University of Mobile went beyond being a regular intern. My fellow co-workers made me part of the overall team – giving me a huge number of responsibilities and allowing me to use my creative skills. I. Organization The University of Mobile began in 1961 as Mobile College then in 1993 changed the name to the University of Mobile. ItRead MoreMy Experience At This Internship1561 Words   |  7 PagesAt this internship, I was able to learn many lessons. Those lessons can be applied to any field, but also give me a competitive edge when applying for jobs in the Venture Capital industry. Many of the lessons I have learned were through hearing the stories of other people who have succeeded in the industry, and give me knowledge of what to expect the next few years of my life. Knowing that others are having the same issues as me, and indecision about which field they want to pursue is comforting

Challenges in Cardiovascular Nursing Care and Interventions

Question: Discuss the challenges in cardiovascular nursing care and interventions. Answer: Introduction Cardiovascular diseases or CVD are the diseases that occur in the heart or blood vessels of the human body. During the past 2 decades, the prevalence of CVD and stroke has increased and accelerated in low- and middle- income countries that currently bear the major burden of these chronic conditions. Although a myriad of both modifiable and immutable factors contribute to the worldwide epidemic of CVD and stroke, accumulated data clearly underscore the important role of life course prevention. (White, 2007). The American Heart Association (AHA) and the World Health Organization recognize the key role that nurses and other team members play in supporting the goal to reduce death and disability from CVD. This paper will enlighten the issues arising in the nursing interventions for treating cardiovascular diseases in the Hazel Hawkins Memorial Hospital, California. Main analysis of the paper In the Hazel Hawkins Memorial Hospital, it has been observed that the cardiovascular diseases are not being treated properly by the nurses. It is the role and responsibility of the nurses to implement beneficial nursing techniques that will promote the health conditions of the patients facing cardiovascular diseases (Taylor, 2008). But it is perceived that the nurses in the aforesaid hospital are not properly trained and educated regarding how to cure the concerned diseases such as Stroke, Cerebrovascular Disease, Congenital Heart Disease, Congestive Heart Failure, Myocarditis, Valve Disease, Coronary Artery Disease, Dilated Cardiomyopathy, Diastolic Dysfunction, Endocarditis, Hypertension, etc. Also they are sometimes very rude and impolite which makes the patients de-motivated and as a result they fail to recover properly. Cardiovascular nurses play a pivotal role in helping the patients to recover from their illnesses as fast as possible. These patients are very much prone to stresses and anxiety. Proper evaluation and monitoring of the patients health conditions is required for reducing their health related stress. But in the above mentioned hospital, the nurses have shown immense neglect towards the patients suffering from cardiovascular diseases. They are not efficient enough to handle these patients (Mohrman Heller, 2010). They show rigidness in their tones while dealing with the patients and so the latter do not feel comfortable to share their problems and issues with the nurses. Also it has been observed that the nurses are not quite well educated regarding the use of the machineries related to the treatment of the cardiovascular diseases. Angiography process is also not well implemented in the hospital and as such the patients health conditions considerably deteriorate. These loopholes in the care treatment of the patients with cardiovascular diseases have tended to decline their health conditions and often lead to sudden death. Cardiovascular nursing affects a large number of patients. A session on fear in cardiovascular patients have evaluated that fear is a positive coping strategy or negative emotional status thereby considering how fear and anxiety can lead to delays in seeking treatment, and the relationship between fear and inflammation, which is associated with worse outcomes. Due to such improper nursing interventions, they lack in their abilities to deliver effective care treatment, medication and care support to the patients and thus they become stressed and anxious. This anxiety and over-stress leads the patients to hypertension and thereby causes serious health problems (McCabe Field, 2000). Not only that, these drawbacks or issues highlighted in the care interventions and implementations for cardiovascular diseases led to decrease the efficacy and reputation of the Hazel Hawkins Memorial Hospital. The quality of the care treatment provided has decreased thereby causing the patient death rate to extensively increase. Heart problems, or cardiac problems, have been the leading cause of death throughout the world for decades. The American Heart Association (AHA) has even estimated that approximately a third of all deaths in 2007 in the United States alone were caused by cardiovascular disease. This problem is quite major and to avoid such issue in the future, the cardiovascular nurses need to make a definite care plan and strategy which will enable them to provide optimum care treatment to the patients (Carpenito, 2009). Recent research findings suggest that morbidity and mortality in cardiac patients can be improved with a comprehensive treatment plan which has a Nurse Managed Stress Reduction Plan. Randomised controlled trials can also be implemented for the benefit of the hospital for secondary prevention of Coronary Heart Disease. Advanced Practice Nurse is in an ideal position to assess predictors of noncompliance as well as to implement interventions to enhance patient compliance in cardiovasc ular care. Cardiovascular Nurses play a very important role at different levels, like, the technical level, where the nurses carry out diagnostic examinations and risk assessments; psychological level where the nurse informs, acts as a health counsellor and helps in the patient self care process. Conclusion and proposed solutions In order to treat the patients with cardiovascular diseases, nurses play a vital role. Cardiovascular disease (CVD) is a major cause of morbidity and premature mortality in women and men worldwide. Nursing interventions in such cases should aim to enhance patient tolerance by supporting the balance between oxygen supply and demand promoting physiologic adaptation to prevent complications associated with hypoxia such as Cardiac Dysrhythmias, Hypotension and Cardiac Arrest. Nursing interventions can provide for appropriate preoperative and postoperative interventions in such cases. Recognizing the individuals and collective contributions that nurses have made in CVD and stroke prevention and the promise of empowering nurses as global cardiovascular leaders, the Preventive Cardiovascular Nurses Association (PCNA) initiated the Global Cardiovascular Nursing Leadership Forum (GCNLF) to promote their health standards in the Hazel Hawkins Memorial Hospital. References Andrews, M. Boyle, J. (2008).Transcultural concepts in nursing care. Philadelphia: Wolters Kluwer Health/Lippincott Williams Wilkins. Carpenito, L. (2009).Nursing care plans documentation. Philadelphia: Wolters Kluwer Health/Lippincott Williams Wilkins. McCabe, P. Field, T. (2000).Stress, coping, and cardiovascular disease. Mahwah, N.J.: L. Erlbaum Associates. Mohrman, D. Heller, L. (2010).Cardiovascular physiology. New York: McGraw-Hill Medical. Taylor, C. (2008).Fundamentals of nursing. Philadelphia: Lippincott Williams Wilkins. White, W. (2007).Blood pressure monitoring in cardiovsacular medicine and therapeutics. Totowa, N.J.: Humana Press.